our story

At Sorrells & Co. we define “create” as the art of designing and building a new home that addresses our clients’ individual wants, needs and dreams. It’s this Design + Build mindset that is the essence of what differentiates Sorrells & Co. from other builders in Central Texas. Proven processes, systems and efficiencies ensure reduced timelines and no surprises. Transparency of costs associated with your project ensures the lines of communication with clients are always open.

Likewise, Sorrells Development communities deliver a life-enhancing vision. Riverside is Waco’s first master planned, lifestyle community developed on the 120-acre Sorrells family farm. Then came Badger Ranch, a mixed-use development, complete with resort-style amenities centered around spring-fed lakes. Cameron Heights is the realization of our vision to build homes in an urban infill neighborhood near Waco’s flourishing downtown and Brazos River corridor.

Steve Sorrells founded Sorrells Development Corporation in 1998, and Sorrells & Gunn launched a year later. Today, Sorrells & Co. represents the latest generation in the evolution of home building in Central Texas. Sorrells has a successful history of blending currents trends, timeless design and individual demands of new homebuyers. In addition to a reputation for differing and distinct styles and lifestyle-centric communities, Sorrells’ companies lead the industry in energy efficiency and green building technologies.

Steve Sorrells
Becky Sorrells
Jake Brunton
Diane Walters
our work
our communities
why us?

Transparency / Communication

Transparency/Communication — The lines of ongoing communication between clients and Sorrells & Co. are purposefully open. From the initial meeting and continuing through an entire project, Sorrells & Co. is straightforward, candid and realistic. Simply by logging on via your smartphone or handheld device, clients see the positive impact of their decisions using our aptly-named Simple Build® system.

“Great communication begins with connection.” — Oprah

Design + Build

Starting with the end in mind, together we discuss your goals — likes and preferences, budgets and timelines. We create a course of action (plans & specifications) to achieve these goals, and we revisit the goals along the way (budget review) to ensure these goals are met. Through Design + Build combined with straightforward communication, Sorrells & Co. will create and build a home that you wish to afford, while meeting your wants, needs and dreams.

"Don't be afraid to see what you see." - Ronald Reagan

Systemic Approach

Sorrells & Co.’s management of each home-building project makes the process enjoyable for our clients. Our systematic approach includes Design + Build, budgeting sessions, Gantt charts, purchase authorizations, Sage/Master Builder accounting system and our Simple Build communication system. We work to strike the perfect balance of reporting the details with creating a work of art that is all part of building your new home. Our clients have real-time access to the status of their project, including budgets, selections and scheduling. Because of this underlying foundation of systems, we have found our clients experience a greater sense of satisfaction during their home-building process.

"It's not a faith in technology. It's a faith in people." - Steve Jobs

Integrity / No Surprises

The structural integrity of the houses we build are as important as the integrity of our team. What we build must perform to our client’s satisfaction. Our team promises to be honest and fair in all dealings with our clients.

"Honesty is the first chapter in the book of wisdom." - Thomas Jefferson

contact us

Phone: 254 772-9393

Fax: 254 772-9394

Email: steve@sorrellsandco.com

Address: 518 Austin Ave., Suite 300

Waco, TX 76702

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